At Rarebird, we don’t put kids onto the conveyer belt of boring conventions.
Instead, we do supernova colors, audacious dreams, and unfiltered joy.
We are an artistic husband and wife team with two young children. While shopping for them, we were frustrated by the lack of originality, emotional intelligence, and mindful messaging in the kids market. We found so many problems in what kids are "supposed" to wear.
That’s why we built our own brand — Rarebird Kids Co. — to surround their early years with ideas that shape a lifetime of creative, barrier-busting confidence.
Everyday, we pour our hearts into this business for our own kids, and for all the other little ones out there who deserve better too.
Because what they hear, wear, and see really matters.
We build confidence, creativity, and character
Whether exploring STEM topics, challenging stereotypes, or encouraging emotional openness — we design our products to energize kids and power-up their ideas. We want to inspire their imaginations and launch their escape from gravity.
